Last week I visited the Museum of Brands, Packaging and Advertising. As the museum is laid out chronologically, it let me see how packaging has changed over the years. Initially it was mainly for delivering and protect a product, and slowly the brands took over most of it. Not only regarding the graphics, but also the material and shape of the container.
Even though the constant increase on the use of packaging is harming our environment, it helps to reduce food waste. For example, a thin plastic bag, which extends life by three days, avoids 1.6 million bananas (out of the 19 million that are consumed every day) to be thrown away each day. Similarly, wrapping a cucumber in just 1.5 grams of plastic film extends shelf life by 14 days.
Additionally I saw how copyright slowly emerged. Beginning in the 1930’s with the apparition of brands, such as Fry’s Crunchies in 1929 and Terry’s Chocolate Orange in 1932 to the branding of colours such as Cadbury’s purple and Milka’s lilac. Similarly brands have adopted shapes to avoid copyright infringement, such as the Coke bottle and the Nescafe container.