Brandalism

“Advertising has us chasing cars and clothes, working jobs that we hate so we can buy shit we don’t need.” Brandalism challenges the false ideologies sold by ordinary and common products in our everyday lives.


BA Design, Goldsmiths ‧ London

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      Making of Vending Tray

      — 2 weeks ago with 1 note

      #making of  #street vending 

      Itiration

      As the previous jaffa cakes were made up of a very spongy dough, I attempted changing it by adding more flour and milk to the mixture. I also tried to make the chocolate runnier by adding butter. 

      Although they are closer in taste to the industry-made jaffa cakes, they’re still very different aesthetically.

      — 3 weeks ago with 1 note

      #jaffa cakes 

      In an attempt to match the production process to that of the factory, I tried to make them in as little time as possible, this time taking me 25mins. But due to me not having all the machinery that’s needed to make them in such short time, the cakes didn’t cool rapidly enough which resulted in the jelly melting and merging with the chocolate.

      — 3 weeks ago with 1 note

      #itiration  #jaffa cakes  #baking  #design  #??? 

      Exploring the process of industrially made products.

      — 4 weeks ago with 1 note

      #jaffa cakes  #process  #products 

      From start to finish at McVities: 18mins. At home: 1h3m

      — 4 weeks ago with 1 note

      #jaffa cakes  #making of 
      40% cake + 35% jelly + 25% chocolate* = Jaffa Cakes*rough estimates.

      40% cake + 35% jelly + 25% chocolate* = Jaffa Cakes

      *rough estimates.

      — 1 month ago with 1 note

      #jaffa cakes  #infographic 
      Irresponsible advertising: “Only 1g of fat per cake”Reality: Every tenth biscuit you eat is solely fat

      Irresponsible advertising: “Only 1g of fat per cake”
      Reality: Every tenth biscuit you eat is solely fat

      — 1 month ago with 1 note

      #jaffa cakes  #advertising  #fat 

      Pulling the components apart

      — 1 month ago with 1 note

      #jaffa cakes  #infographic 

      Making of 3D info-graphics - Jaffa Cakes.

      — 1 month ago with 2 notes

      #jaffa cakes  #making of  #baking  #infographic 

      Exploring materiality.

      In an attempt to expand a Coke bottle, I did the opposite - twice.
      Firstly I put a Coke bottle in the oven to melt the plastic which I then took out and pumped with high pressure air blower. Due to the lower room temperature, the bottle quickly hardened and I didn’t achieve the desired effect.
      So then I put a second Coke bottle in the oven which I was hoping to pump whilst inside via a mechanism that I made, but again failed because the pressure was not sufficient.

      It’s interesting to see that even though the bottle was deformed in both cases, you can still distinctively tell that they were once Coke bottles. 

      — 1 month ago with 1 note

      #coke  #coca cola 
      Despite the amount of prototypes that I might make, there will always be unethical companies and organisations. There’s no way to change it or escape from it. All brands are unethical and/or bad for the environment in one way or another. The only way to avoid this would be to make our own handmade products, but even the materials have to be sourced from somewhere and we don’t have the skills to make all the products we need on our day-to-day lives.This fight against big corporations seems practically impossible, specially when we look at people who have tried in the past, like the McLibel case where despite all their efforts and years of court, McDonalds still got away with it. The awareness that we could potentially raise would take years to have some effect against the media-fed mentalities in our present society.

      Despite the amount of prototypes that I might make, there will always be unethical companies and organisations. There’s no way to change it or escape from it. All brands are unethical and/or bad for the environment in one way or another. The only way to avoid this would be to make our own handmade products, but even the materials have to be sourced from somewhere and we don’t have the skills to make all the products we need on our day-to-day lives.
      This fight against big corporations seems practically impossible, specially when we look at people who have tried in the past, like the McLibel case where despite all their efforts and years of court, McDonalds still got away with it. The awareness that we could potentially raise would take years to have some effect against the media-fed mentalities in our present society.

      — 1 month ago with 1 note

      #mcdonalds  #media  #consumerism 

      Iteration, iteration, iteration…

      — 1 month ago with 1 note

      #apple  #iphone  #packaging  #branding 
      — 1 month ago with 1 note

      #iphone  #apple  #packaging